It’s easy to blame the DSP when your programmatic campaigns aren’t delivering. Brands and agencies alike are often quick to jump from...

The media industry has an obsession with premium inventory —even when performance isn’t there . It’s not just advertisers; sales teams...

Lately, my LinkedIn and Instagram feeds have been flooded with ads guaranteeing ROAS or promising a specific number of leads—or it’s...

I’ve seen so many programmatic sales and activation specialists compare a DSP with Meta or Google Ads. It’s a losing battle. “Don’t talk...

Ahhh, such a broad question—but one I’m asked all too often. At its core, programmatic advertising  is an automated method for buying ad...

We’re all at risk of being left behind. I know it sounds cliché, but it’s true—AI is everywhere, and it’s only gaining momentum. While I...

When it comes to media buying, there are three critical Ms that often get overlooked: Margin, Mark-up, and Management Fees . These...

When running digital campaigns, understanding the difference between optimisations and campaign changes is crucial to achieving...

AdtechBro's insight into the practice of 'cooking bombing' within programmatic campaigns.